J. Walter Thompson Company. John F. Dignam Papers, 1958-2003 and undated, bulk 1960s-1987

Resource Type

ArchivalResource

Display Entry

Title

J. Walter Thompson Company. John F. Dignam Papers, 1958-2003 and undated, bulk 1960s-1987

Resource Link

http://library.duke.edu/rubenstein/findingaids/jwtdignamjohn/

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. John F. Dignam was a commercial artist and an executive with JWT during a 26-year career, in which he held positions of Vice President and Senior Art Director. The John F. Dignam Papers cover the years 1958-2003, with the bulk of materials dating from the 1960s to 1987, roughly the period during which Dignam served as Art Director with the J. Walter Thompson (JWT) advertising agency. The collection primarily consists of advertising proofs and commercial artwork created for clients of JWT and other firms, including the Victor A. Bennett Company, along with some of Dignam's freelance work. The collection also includes a few reports, television commercial scripts and other writings, along with some videocassettes of television commercials. Companies represented in the collection include the Banco Popular de Puerto Rico, British Aerospace, British Overseas Airways Corporation (BOAC), Ford Motor Company, the Goodyear Tire and Rubber Company, Harveys of Bristol, Jantzen, Pan AMerican World Airways, Inc., the Radio Corporation of America (RCA), Standard Brands, and the United States Aircraft Insurance Group (USAIG).

Extent

7.1 Linear Feet; 423 Items

Languages

eng,

spa,

Holding Repository

David M. Rubenstein Rare Book & Manuscript Library

Information

SNAC Resource ID: 6359703

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Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...